Task
Beck's Equalizer Space came into being as MTV Partyzone New Year's Eve sponsor settlement.
Challenge
Forming a special installation using Beck's new image elements. Selling point and continuously moving, dynamic sponsor appearance.
Solution
Speciality of this installation was Led strip curtain embedded into plexiwall and covered with black foil striped producing the equalizer motive. This king of special usage of LED strip curtain made new perspectives of branding.
Result
Awards
  • Bronze awards
    Arany Lollipop
    2009