Molson Coors
Task
Beck's LED Bar came into being as the Hyperspace and the Tiesto party's sponsor settlement.
Challenge
Development of a unique installation which is not only a selling point but innovative sponsorship solution as well.
Big Idea
Unusual usage and composition of LED strip curtain: LED usage as chandeliers and backwalls of fridges.
Solution
The freedom of brand making was created by the special composition and usage of LED strip curtains. The result is a continuously moving, vibrating and flashy, aesthetic bar counter and sponsor settlement.
Result
Awards
  • Golden awards
    Arany Lollipop
    2008