Task
Rejuvenate the famous Hungarian beer brand, increase the consumption nationwide while making sure the brand is still attractive among core customers.
Challenge
The core consumers are 30+, and mainly from eastern part of Hungary.
Big Idea
Use Nagy Feró as a well-known and widely accepted opinion leader.
Solution
Create new subbrand – Borsodi Music Festival – by using music as a theme that can attract and activate youngsters nationwide.
Channels
  • Teaser
    BZF Talent search (4x Bp Event)
  • Atl
    TV, Radio commercial
  • Online
    Social video upload activation
  • Offline
    BZF Pesti Est Special Edition, Special Edition package design
  • Event
    Festival installation (Malátabár)
Result
Increased market share, improved image.
  • 100.000+ AV
  • 400 uploaded videos
  • 10.000 social votes
  • 8600 online/offline articles
  • 100.000+ AV
  • 400 uploaded videos
  • 10.000 social votes
  • 8600 online/offline articles
Awards
  • Golden awards
    Hipnózis
    2011
  • Bronze awards
    Hipnózis
    2010
  • Special Prize
    Arany Lollipop
    2010
  • Short list
    Arany Penge
    2010
  • Short list
    Arany Lollipop
    2008