Molson Coors
Task
Beck's LED Bar came into being as the Hyperspace and the Tiesto party's sponsor settlement.
Challenge
Development of a unique installation which is not only a selling point but innovative sponsorship solution as well.
Big Idea
Unusual usage and composition of LED strip curtain: LED usage as chandeliers and backwalls of fridges.
Solution
The freedom of brand making was created by the special composition and usage of LED strip curtains. The result is a continuously moving, vibrating and flashy, aesthetic bar counter and sponsor settlement.
Awards
  • Golden awards
    Arany Lollipop
    2008
Task
Light, mobile festival installation.
Task
Beck's Equalizer Space came into being as MTV Partyzone New Year's Eve sponsor settlement.
Challenge
Forming a special installation using Beck's new image elements. Selling point and continuously moving, dynamic sponsor appearance.
Solution
Speciality of this installation was Led strip curtain embedded into plexiwall and covered with black foil striped producing the equalizer motive. This king of special usage of LED strip curtain made new perspectives of branding.
Awards
  • Bronze awards
    Arany Lollipop
    2009
Task
Innovative, mobilising festival installation.
Solution
A maze built from beer crates, requiring complex static solutions, with a bar in the middle.
Vodafone
Task
Unique production and 'vivification' of the creatures involved in Vodafone's Internet Eden campaign, interior design, interactive games.
Solution
Vodafone Internet Eden offline presence with interactive games.
Awards
  • Short list
    Arany Lollipop
    2011
Task
Developing an outdoor market type activity for Auchan Korzó.
Big Idea
Primary producer and craft fair with a vintage atmosphere, organised as a road show, with an easily recognisable name and design elements.
Solution
Complex implementation: designing the image of the event, advertising and overall implementation.
Task
To organise and implement a major B2B event in Budapest
Challenge
To initiate communication with potential business partners in an informal manner
Solution
Unusual theme in an unusual venue: Immochan Cabaret in Gellért Spa: an evening in the colourful and magical world of circus, in an unusual location, with a unique atmosphere, within the framework of an exclusive reception, where every venue offered something unexpected.
Channels
  • Pre-communication: personal invitation
Task
To launch a nation-wide series of events, with a view to creating a tradition
Challenge
To initiate communication with the staff working in the shops, and to enhance personal attachment and motivation in a basically passive environment
Solution
To develop a series of family days which offers entertainment for the staff and their families under the auspices of Immochan. A colourful series of events on five venues, with star guests, local catering specialities, culinary and children’s programmes.
Channels
  • Pre-communication: personal invitation
Results
The exclusive presence of and positive feedback from the 100-150 guests invited
Task
Creating a festival installation adapted to the services of E.ON.
Solution
Circuit design inspired festival installation, where the visitors generate the electricity used to operate social functions.
Awards
  • Golden awards
    Arany Lollipop
    2013