Beck's LED Bar came into being as the Hyperspace and the Tiesto party's sponsor settlement.
Development of a unique installation which is not only a selling point but innovative sponsorship solution as well.
Unusual usage and composition of LED strip curtain: LED usage as chandeliers and backwalls of fridges.
The freedom of brand making was created by the special composition and usage of LED strip curtains. The result is a continuously moving, vibrating and flashy, aesthetic bar counter and sponsor settlement.
Beck's Equalizer Space came into being as MTV Partyzone New Year's Eve sponsor settlement.
Forming a special installation using Beck's new image elements.
Selling point and continuously moving, dynamic sponsor appearance.
Speciality of this installation was Led strip curtain embedded into plexiwall and covered with black foil striped producing the equalizer motive. This king of special usage of LED strip curtain made new perspectives of branding.
To organise and implement a major B2B event in Budapest
To initiate communication with potential business partners in an informal manner
Unusual theme in an unusual venue: Immochan Cabaret in Gellért Spa: an evening in the colourful and magical world of circus, in an unusual location, with a unique atmosphere, within the framework of an exclusive reception, where every venue offered something unexpected.
To launch a nation-wide series of events, with a view to creating a tradition
To initiate communication with the staff working in the shops, and to enhance personal attachment and motivation in a basically passive environment
To develop a series of family days which offers entertainment for the staff and their families under the auspices of Immochan. A colourful series of events on five venues, with star guests, local catering specialities, culinary and children’s programmes.
Pre-communication: personal invitation
The exclusive presence of and positive feedback from the 100-150 guests invited