Task
Focus the target group's attention to an innovative solution that provides simpler and cheaper alternative solution than SMS for parking. Create a standardised ATL and online communication platform.
Challenge
Stand out with the parking function of OTP Simple among the competitors in SMS parking and other parking apps.
Big Idea
We imagined familiar situations that demonstrate well the chaos a day can become, when you feel that nothing works and a small help to arrange your parking free from problems comes really handy.
Solution
An edutaining animation advertising spot presenting how an app like Simple can make your life, well, simpler. The strength of the concept is that the main characters of the spot works as a “label” on all communication platforms: Simple can be mutated to other functions, a useful character on the long run.
Channels
  • TV ad
    20 second TV and movie spots
  • Online
    Banner package
  • Offline
    Movie posters
Result