Task
Sales boosting promotion campaign at MOL petrol stations. The customers can get high quality Leifheit cleaning systems for discount prices.
Challenge
Finding the creative way to inform customers about spring-cleaning promotional campaign.
Big Idea
Our promotion featured unconventional, funny, eye-catching key visuals and an inviting message to highlight the discount opportunity.
Channels
  • Festival installation and sales points
Task
Incite shopping awareness in the stores on Korzó. Segmented local activity, the communication covers Budapest.
Challenge
Brand image building and sales motivation raising in the youngest target audience.
Big Idea
Promotion with minimal purchase limit, at the trendiest spot in Budapest, with a private party connected to the coolest party series in town.
Channels
  • Online
    (Adwords, Facebook, eDM)
  • Festival installation and sales points
Task
Postpaid, Post-Purchase AP Uploader Campaign, whereby daily / weekly / main prize winnings will be awarded to customers.
Challenge
Organize a great promotion along with returning players. Creating a long-term concept that can be applied for up to 2-3 years on the platform created for this purpose.
Big Idea
Organizing a prize game based on an awareness-raising message that is also related to the Baba's main message from the ideological point of view and the prize-giving items: the pampering moments we are dedicated to and which are maintained by BABA.
Channels
  • Online
    (microsite, social media)
  • Offline
    (POS, display)
Task
Promotional activity to increase sales.
Big Idea
Promotional activity with a strong image adapted to the brand, which gives ’real experience’ to the members of the target group to discover the real Prague.
Solution
We developed a microsite and created a prize pyramid, whose each element was a 'real experience from Prague'. Sending codes online linked to the purchase of 4 products
Channels
  • Offline
  • Online
Results
In progress
Task
A competition in support of the promotion campaign for Expo Milano.
Solution
The promotion of the Milan World Fair was carried out, among others, via the Expo Milano 2015 website. The website allowed for uploading pictures capturing “summer mood”, and offered prizes such as a trip to the Expo, a Vespa scooter, or Italian dinner. The targeted ads of PPC Google AdWords and the strong Facebook backing greatly contributed to the success of the promotion.
Channels
  • Online
    Promotion microsite, Google AdWords (PPC), Facebook (posts and ads)
Results
7,200 images uploaded.
Task
Build awareness and consideration and drive sell-out of Tchibo Exclusive premium coffee.
Challenge
The Tchibo family range is widely known and consumed in Hungary but the awareness of the premium Tchibo exclusive is still low.
Solution
Nationwide Consumer Promotion. Message: Make the morning more beautiful for a beloved person. Participants can send an Exclusive coffee as a gift to a chosen person.
Results
  • 20.000 participants
Task
Drive sell-out.
Big Idea
The daily gift was eligible for participants (new mechanism on the market).
Solution
Eligible gift for the participating consumers. Adaptation of customer loyalty program mechanism (choose from a catalogue) to a consumer promotion.
Results
  • 20% oversales
  • 3.857.806 code submissions
  • 186.549 participants
Task
Promotional activity to increase sales.
Big Idea
Promotional activity with a strong image adapted to the brand, referring to the origin of the brand as Prague’s gold.
Solution
Creating a prize pyramid, whose each element is a 'gold treasure from Prague'. Sending codes online and via SMS, linked to the purchase of 4 products.
Results
  • 18 000 unique code submissions.
Task
Stay attractive and boost sales without lowering the price.
Challenge
Stand out on a market where discount premium beers are growing their share.
Big Idea
In-line with premium image of the brand the delivery of the gift was also exclusive. A playmate escorted the Volvo to the winner right after the lottery.
Solution
Equity building consumer activation.
Results
  • 175.000 participants
  • 18% sales growth
Awards
  • Short list
    Arany Lollipop
    2008
Task
Make attractive the usage of traditional postal services among youth target audience.
Challenge
In the era of e-messaging find reasons why traditional ways can be also relevant to send messages to the beloved person.
Solution
Futuristic message and visual solution to attract attention of youngsters.
Results
  • 17.000 participants
  • 9.500 code submissions
  • 6.300 new likes
Task
Office inauguration event organised when our agency moved to another location.
Solution
Unusual invitation: paintmask sent with the microsite's address. Microsite: contained the invitation form's text and an appetising short video about the party, then in the second phase: video and photo gallery. Special on-site activity: guests can decorate and paint UP office walls. Easy to wash up from clothes and skin, hair colours were used.
Awards
  • Golden awards
    Hipnózis
    2009
  • Golden awards
    Arany Lollipop
    2008
Task
First taste of the new Lipton Ice Tea Red should not be only a simple tasting but a strange and interesting experience.
Solution
The promotion's innovative content: unusual and noise making mechanism of product sample distribution. Promoters handed Lipton Ice Tea Red product knocking on windows upstairs in offices and student hostels.
Awards
  • Golden awards
    Arany Lollipop
    2006
Task
Creative reuse of Borsodi beer cans to promote waste recycling.
Solution
Promotional strategy, workshop, preparation of handmade jewellery with the involvement of festival-goers.
Awards
  • Bronze awards
    Arany Lollipop
    2011
Molson Coors
Task
Promoting environmental awareness at festivals through creative and innovative solutions.
Solution
Introducing reusable glasses at festivals, developing a concept for it under the auspices of environmental awareness.
Awards
  • Special Prize
    Greenovation
    2012
Task
Bakony brand image enhancement, strengthen consumers' loyalty and generate additional sales by increasing purchase frequency and crossconsuming.
Solution
Promotion website, special product packaging. PR activity: Zséda (Hungarian celebrity) as the face of the promotion reminded to the importance of Nature protection and promotion activity. PR gift package in recycled paper bag.
Results
  • 10.465 participants
  • 10.225 website visitors
Task
Promotion linked to a product purchase, with daily prizes.
Results
  • 97.269 code submissions