Task
Make consumers aware that Vodafone has the widest 3G coverage in Hungary.
Challenge
Reach wider target audience.
Big Idea
Soundmap creation with the involvement of young consumers thru 3G.
Solution
A project that anybody can join, seeking to collect sounds and noises from all around the country. The sounds were organised by an internationally recognised DJ, Yonderboi, who used them to create the Sound Map of Hungary. The campaign ended with a special, exclusive concert held at the church ruin of Zsámbék and supported by video mapping. Partner agencies: mito, PROUD, Team Red
Channels
  • Teaser
    PR event
  • TV ad
  • Online
    Upload videos, online mood videos.
  • Event
    with online streaming
  • Social video clip
Result
  • 100.000+ AV
  • 400 uploaded videos
Awards
  • Golden awards
    Midem Awards
    2013
  • Golden awards
    Hipnózis
    2013
  • Golden awards
    Arany Lollipop
    2013
  • Short list
    Tomorrow Awards
    2012
  • Bronze awards
    Arany Lollipop
    2012