Make consumers aware that Vodafone has the widest 3G coverage in Hungary.
Reach wider target audience.
Soundmap creation with the involvement of young consumers thru 3G.
A project that anybody can join, seeking to collect sounds and noises from all around the country. The sounds were organised by an internationally recognised DJ, Yonderboi, who used them to create the Sound Map of Hungary. The campaign ended with a special, exclusive concert held at the church ruin of Zsámbék and supported by video mapping.
Partner agencies: mito, PROUD, Team Red