Task
360-degree communication campaign for the successful launch of the new Borsodi bottle.
Challenge
Inform consumers about the revamped packaging and the unchanged contents.
Big Idea
Present the “attractiveness” of the redesigned Borsodi using personification and diverse characters.
Solution
Create funny, unconventional ad spots – using two different views – to demonstrate the response of the characters to the redesigned bottle.
Channels
  • Atl
  • Outdoor
Task
Make consumers aware that Vodafone has the widest 3G coverage in Hungary.
Challenge
Reach wider target audience.
Big Idea
Soundmap creation with the involvement of young consumers thru 3G.
Solution
A project that anybody can join, seeking to collect sounds and noises from all around the country. The sounds were organised by an internationally recognised DJ, Yonderboi, who used them to create the Sound Map of Hungary. The campaign ended with a special, exclusive concert held at the church ruin of Zsámbék and supported by video mapping. Partner agencies: mito, PROUD, Team Red
Channels
  • Teaser
    PR event
  • TV ad
  • Online
    Upload videos, online mood videos.
  • Event
    with online streaming
  • Social video clip
Results
  • 100.000+ AV
  • 400 uploaded videos
Awards
  • Golden awards
    Midem Awards
    2013
  • Golden awards
    Hipnózis
    2013
  • Golden awards
    Arany Lollipop
    2013
  • Short list
    Tomorrow Awards
    2012
  • Bronze awards
    Arany Lollipop
    2012
Task
Positioning Berentzen liqueur.
Big Idea
Berentzen is the official party drink.
Solution
A large-scale integrated campaign in which we create the official 'party anthem' in cooperation with 8 musicians of various target group relevance. The task is to capture and upload the best party moments. The best scenes will be included in the Berentzen All Stars - Party time video clip shown on Viva TV, and will also be awarded with festival tickets and product packages.
Task
Rejuvenate the famous Hungarian beer brand, increase the consumption nationwide while making sure the brand is still attractive among core customers.
Challenge
The core consumers are 30+, and mainly from eastern part of Hungary.
Big Idea
Use Nagy Feró as a well-known and widely accepted opinion leader.
Solution
Create new subbrand – Borsodi Music Festival – by using music as a theme that can attract and activate youngsters nationwide.
Channels
  • Teaser
    BZF Talent search (4x Bp Event)
  • Atl
    TV, Radio commercial
  • Online
    Social video upload activation
  • Offline
    BZF Pesti Est Special Edition, Special Edition package design
  • Event
    Festival installation (Malátabár)
Results
Increased market share, improved image.
  • 100.000+ AV
  • 400 uploaded videos
  • 10.000 social votes
  • 8600 online/offline articles
Awards
  • Golden awards
    Hipnózis
    2011
  • Bronze awards
    Hipnózis
    2010
  • Special Prize
    Arany Lollipop
    2010
  • Short list
    Arany Penge
    2010
  • Short list
    Arany Lollipop
    2008
Task
Repositioning the brand, the localisation and unique adaptation of the international brand strategy.
Big Idea
Creating a role model search programme with the involvement of 4 well-known Hungarian mentors.
Solution
During the campaign we chose recognised artists, athletes, etc. of outstanding performance. Beck’s supported the work of the first 3 candidates selected via public voting. The campaign mechanism was PR-oriented and supported the repositioning of the entire brand image. Partner agency: Artportré
Channels
  • Outdoor
    CLP
  • PR
  • Online
    videos
Results
  • Online and offline publicity on over 1 000 occasions
Task
Drive sales thru nationwide consumer promotion use soccer as a theme.
Challenge
Mobilising the target audience of Borsodi (30+), lower income and usually are not frequenting festivals but rather consuming beer at the smaller drinking establishments.
Big Idea
As an extra activation fans were asked to send a video message to their favourite soccer team and the winner ones were shared on the ledscreen during the matches.
Solution
Consumer promotion supported by through the line campaign, develop promotional packaging, POS materials, 5sec tag.
Results
  • 40.000 code submissions
Awards
  • Silver awards
    Promotion of the Year
    2009
Task
Shooting online commercials promoting the use of OTP Smartbanking applications.
Challenge
Each application addresses a different target group, and therefore they require different solutions, avoiding the classical tutorial style.
Solution
Viral online video production, by creating target group relevant situations for each application and easy-to-understand message promoting the use of the applications.
Results
  • SmartBank: 160.000+ AV
  • SmartBroker: 156.000+ AV
  • OTPay: 115.000+ AV
Awards
  • Golden awards
    Mobile App of the Year
    2013
Task
Reposition of the Cibezz+ brand.
Big Idea
Create a social buying site for youngsters.
Solution
Offer financial advantage for CIB card owners when buying special tickets (event, festival, movie, theatre) on a dedicated site.
Results
  • 5.000 new card holders
Task
Leverage that Vodafone is the main sponsor of Sziget Festival and boost sales of prepaid phones on the spot.
Solution
Mobile phones were nicely designed linked to different music styles. Make them visible with wearable devices (backpack), and use the theme connectivity to involve as many users as we could. Partner agency: Artportré
Channels
  • Teaser
    PR event
  • Online
  • Outdoor
  • Festival installation and sales points
Results
  • 17.000 sold mobile devices
  • 2.500 pre-registrations before event
  • 35.000 page views from more than 10 countries
Task
Shooting 2 30-second TV commercials aimed to introduce a new product.
Challenge
Saturated market, strong media noise in the market of weight loss products.
Solution
Creating a TV spot where the “Lose weight easily and quickly” message can be effectively delivered by presenting and describing a situation which is familiar to the target group. Partner agency: Artportré