Task
Reposition Borsodi and create a communication platform determining the following years in the scope of a 360 degree communication campaign.
Challenge
Create a more distinctive, marked and unique communication campaign for Borsodi compared to previous years that can be utilised in the long run, with a style and message in sharp contrast to competitors' communication.
Big Idea
Recognise and honour men's hard work, and provide a perfect “partner” for unwinding at the end of the day and relax after work that allows our heroes to taste the frothy side of life.
Solution
Create a manly, rough and distinctive campaign with a personal touch, and show the appreciation of labour through faces who become the authentic representatives of the brand and the target group this way. Narration is developed in the first person plural to make Borsodi effectively part of its target group through the personal tone.
Channels
  • TV ad
  • Outdoor
Task
TELEKOM has recently begun to communicate locally, using the same creative concept and mutations addressing the target groups. We were engaged to segment the ATL communication of TELEKOM and design a targeted regional communication campaign.
Challenge
There is a strong competitive presence in the target region – both in terms of services and communication
Big Idea
Telekom backs 100% the demands of the local population with its services. It respects local cultural values and is proud of the region. Consequently, the campaign focuses on characters who suitable represent the values of Telekom and the region.
Solution
Regional ATL campaign, typically outdoor and POS areas featuring Mező Misi and Juronics Tamás. The online backing for the campaign was a Facebook-based place recognition game. Players could prove their local knowledge by guessing the zoomed in details of a famous building or monument in their town, and can also upload puzzles as active “developers”.
Channels
  • Outdoor
    CLP, BB, Mobile BB
  • Online
    DM/eDM letter
  • Offline
    Store decoration
  • Online
    Banner package
  • Online
    Facebook
Task
Focus the target group's attention to an innovative solution that provides simpler and cheaper alternative solution than SMS for parking. Create a standardised ATL and online communication platform.
Challenge
Stand out with the parking function of OTP Simple among the competitors in SMS parking and other parking apps.
Big Idea
We imagined familiar situations that demonstrate well the chaos a day can become, when you feel that nothing works and a small help to arrange your parking free from problems comes really handy.
Solution
An edutaining animation advertising spot presenting how an app like Simple can make your life, well, simpler. The strength of the concept is that the main characters of the spot works as a “label” on all communication platforms: Simple can be mutated to other functions, a useful character on the long run.
Channels
  • TV ad
    20 second TV and movie spots
  • Online
    Banner package
  • Offline
    Movie posters
Task
Strengthen the position of the Staropramen brand in a campaign stretching the whole year.
Challenge
Associate and appropriate position the beer brand with the related concepts, events and channels. Brand building and image transfer.
Solution
We selected gastronomy of all the internationally set lines to communicate Staropramen in Hungary, which takes the beer brand to a unique position spearheading Hungarian street food trends and gastronomy revolution. We created the BTL-based Staropramen Ízművek campaign with the following pillars: ÍZMŰVES ESTÉK – Secret meals at confidential locations with for a limited number of guests FOODTRUCK – Staropramen Foodtruck to appear at all main gastronomy festivals with own recipes and dishes ONLINE WEBVIDEO SERIES – Recipes, event reports
Channels
  • Online
  • Social video clip
  • Event
Task
360-degree communication campaign for the successful launch of the new Borsodi bottle.
Challenge
Inform consumers about the revamped packaging and the unchanged contents.
Big Idea
Present the “attractiveness” of the redesigned Borsodi using personification and diverse characters.
Solution
Create funny, unconventional ad spots – using two different views – to demonstrate the response of the characters to the redesigned bottle.
Channels
  • Atl
  • Outdoor
Task
Create a one-minute and a 30-second animated image spot to present the redesigned Borsodi bottle.
Challenge
Provide appropriate information to consumers about the packaging redesign, and present the details of the new bottle.
Channels
  • TV ad
Task
Make consumers aware that Vodafone has the widest 3G coverage in Hungary.
Challenge
Reach wider target audience.
Big Idea
Soundmap creation with the involvement of young consumers thru 3G.
Solution
A project that anybody can join, seeking to collect sounds and noises from all around the country. The sounds were organised by an internationally recognised DJ, Yonderboi, who used them to create the Sound Map of Hungary. The campaign ended with a special, exclusive concert held at the church ruin of Zsámbék and supported by video mapping. Partner agencies: mito, PROUD, Team Red
Channels
  • Teaser
    PR event
  • TV ad
  • Online
    Upload videos, online mood videos.
  • Event
    with online streaming
  • Social video clip
Results
  • 100.000+ AV
  • 400 uploaded videos
Awards
  • Golden awards
    Midem Awards
    2013
  • Golden awards
    Hipnózis
    2013
  • Golden awards
    Arany Lollipop
    2013
  • Short list
    Tomorrow Awards
    2012
  • Bronze awards
    Arany Lollipop
    2012
Task
Rejuvenate the famous Hungarian beer brand, increase the consumption nationwide while making sure the brand is still attractive among core customers.
Challenge
The core consumers are 30+, and mainly from eastern part of Hungary.
Big Idea
Use Nagy Feró as a well-known and widely accepted opinion leader.
Solution
Create new subbrand – Borsodi Music Festival – by using music as a theme that can attract and activate youngsters nationwide.
Channels
  • Teaser
    BZF Talent search (4x Bp Event)
  • Atl
    TV, Radio commercial
  • Online
    Social video upload activation
  • Offline
    BZF Pesti Est Special Edition, Special Edition package design
  • Event
    Festival installation (Malátabár)
Results
Increased market share, improved image.
  • 100.000+ AV
  • 400 uploaded videos
  • 10.000 social votes
  • 8600 online/offline articles
Awards
  • Golden awards
    Hipnózis
    2011
  • Bronze awards
    Hipnózis
    2010
  • Special Prize
    Arany Lollipop
    2010
  • Short list
    Arany Penge
    2010
  • Short list
    Arany Lollipop
    2008
Task
Positioning Berentzen liqueur.
Big Idea
Berentzen is the official party drink.
Solution
A large-scale integrated campaign in which we create the official 'party anthem' in cooperation with 8 musicians of various target group relevance. The task is to capture and upload the best party moments. The best scenes will be included in the Berentzen All Stars - Party time video clip shown on Viva TV, and will also be awarded with festival tickets and product packages.
Task
Repositioning the brand, the localisation and unique adaptation of the international brand strategy.
Big Idea
Creating a role model search programme with the involvement of 4 well-known Hungarian mentors.
Solution
During the campaign we chose recognised artists, athletes, etc. of outstanding performance. Beck’s supported the work of the first 3 candidates selected via public voting. The campaign mechanism was PR-oriented and supported the repositioning of the entire brand image. Partner agency: Artportré
Channels
  • Outdoor
    CLP
  • PR
  • Online
    videos
Results
  • Online and offline publicity on over 1 000 occasions
Task
Drive sales thru nationwide consumer promotion use soccer as a theme.
Challenge
Mobilising the target audience of Borsodi (30+), lower income and usually are not frequenting festivals but rather consuming beer at the smaller drinking establishments.
Big Idea
As an extra activation fans were asked to send a video message to their favourite soccer team and the winner ones were shared on the ledscreen during the matches.
Solution
Consumer promotion supported by through the line campaign, develop promotional packaging, POS materials, 5sec tag.
Results
  • 40.000 code submissions
Awards
  • Silver awards
    Promotion of the Year
    2009
Task
Shooting online commercials promoting the use of OTP Smartbanking applications.
Challenge
Each application addresses a different target group, and therefore they require different solutions, avoiding the classical tutorial style.
Solution
Viral online video production, by creating target group relevant situations for each application and easy-to-understand message promoting the use of the applications.
Results
  • SmartBank: 160.000+ AV
  • SmartBroker: 156.000+ AV
  • OTPay: 115.000+ AV
Awards
  • Golden awards
    Mobile App of the Year
    2013
Task
Reposition of the Cibezz+ brand.
Big Idea
Create a social buying site for youngsters.
Solution
Offer financial advantage for CIB card owners when buying special tickets (event, festival, movie, theatre) on a dedicated site.
Results
  • 5.000 new card holders
Task
Shooting 2 30-second TV commercials aimed to introduce a new product.
Challenge
Saturated market, strong media noise in the market of weight loss products.
Solution
Creating a TV spot where the “Lose weight easily and quickly” message can be effectively delivered by presenting and describing a situation which is familiar to the target group. Partner agency: Artportré
Task
Leverage that Vodafone is the main sponsor of Sziget Festival and boost sales of prepaid phones on the spot.
Solution
Mobile phones were nicely designed linked to different music styles. Make them visible with wearable devices (backpack), and use the theme connectivity to involve as many users as we could. Partner agency: Artportré
Channels
  • Teaser
    PR event
  • Online
  • Outdoor
  • Festival installation and sales points
Results
  • 17.000 sold mobile devices
  • 2.500 pre-registrations before event
  • 35.000 page views from more than 10 countries