Task
TELEKOM has recently begun to communicate locally, using the same creative concept and mutations addressing the target groups. We were engaged to segment the ATL communication of TELEKOM and design a targeted regional communication campaign.
Challenge
There is a strong competitive presence in the target region – both in terms of services and communication
Big Idea
Telekom backs 100% the demands of the local population with its services. It respects local cultural values and is proud of the region. Consequently, the campaign focuses on characters who suitable represent the values of Telekom and the region.
Solution
Regional ATL campaign, typically outdoor and POS areas featuring Mező Misi and Juronics Tamás. The online backing for the campaign was a Facebook-based place recognition game. Players could prove their local knowledge by guessing the zoomed in details of a famous building or monument in their town, and can also upload puzzles as active “developers”.
Channels
  • Outdoor
    CLP, BB, Mobile BB
  • Online
    DM/eDM letter
  • Offline
    Store decoration
  • Online
    Banner package
  • Online
    Facebook
Result
Awards
  • Short list
    Hipnózis
    2017
  • Short list
    Arany Penge
    2017