360-degree communication campaign for the successful launch of the new Borsodi bottle.
Inform consumers about the revamped packaging and the unchanged contents.
Present the “attractiveness” of the redesigned Borsodi using personification and diverse characters.
Create funny, unconventional ad spots – using two different views – to demonstrate the response of the characters to the redesigned bottle.
Our goal was to wake up the Bonduelle followers: on a page that had 131K likes but no oneactualy was reading the posts. With the game and a successful advertising campaign (with mininmal budget) we increased reach and the loyalty of users who won different merchandise items every day. The mechanism of the application was the classic and popular torpedo game.
number before the application: 35 After the application: 760. Unique users: 3028 Games: 19347 New likes on the page: 1021
A We supported Staropramens’ introduction of two new products: Staropramen Granát and Unfiltered. The mechanism of the application was to click on the pixels in the game and try to find the ones that are keeping the daily and the weekly prizes.
Unique users: 3648 Games: 22609 New likes on the page: 908
Complete social media communication on two different pages for Philips Hungary: PhilipsHome&Living and Beauty. Our task is to create postplans moderate the page, communicate with consumers, creating thematic giveaways.
We are working on the Facebook pages since march 2015. Until June 2015 we increased the number of followers from 1500 to more than ten thousand, and because of the successful advert campaign the reach of the page also increased.