Task
Develop a consistent interface to connect the offline and online activities of various promotion campaigns, display statistical data in real time.
Challenge
PromoLab is a product developed specifically to serve competitions suitable for all promotion mechanisms available in the market. It is a simply scalable system that can run an unlimited number of promotions in parallel. Clients use their own campaign monitoring interface to follow real time statistics available on the visitor page and competitor page in all campaign phases. The system also sends report of the results on predefined dates.
Results
The goal was to present an interactive story that demonstrates each step of the organisation and IT background of PromoLab including the support of these areas from the first brainstorming session through creative design, comprehensive project management, extensive statistics and logistics structure to the closing presentation. We combined the HTML5 standard, vector and pixel based graphics with javascript animations using advanced CPU sparing libraries.
Challenge
Immochan is one of the leaders in the European shopping mall property market. The site presents the portfolio in detail through a unique UIX experience to give comprehensive information to visitors and potential investors.
Results
We focused on the exhaustive presentation of the portfolio during the design process. We applied the customisable cartographic technology of Google Maps to give visitors an overview of the development areas starting from a bird’s-eye view and lead them zooming on the direct environment of the specific areas and the development concept itself. We implemented the site using HTML5 standard, the map functions of Google Maps API, javascript and CSS based animations with pixel and vector based graphics.
Awards
  • Short list
    Site of the Year
    2017
Task
Beck's Equalizer Space came into being as MTV Partyzone New Year's Eve sponsor settlement.
Challenge
Forming a special installation using Beck's new image elements. Selling point and continuously moving, dynamic sponsor appearance.
Solution
Speciality of this installation was Led strip curtain embedded into plexiwall and covered with black foil striped producing the equalizer motive. This king of special usage of LED strip curtain made new perspectives of branding.
Awards
  • Bronze awards
    Arany Lollipop
    2009
Task
Developing an outdoor market type activity for Auchan Korzó.
Big Idea
Primary producer and craft fair with a vintage atmosphere, organised as a road show, with an easily recognisable name and design elements.
Solution
Complex implementation: designing the image of the event, advertising and overall implementation.
Task
A competition in support of the promotion campaign for Expo Milano.
Solution
The promotion of the Milan World Fair was carried out, among others, via the Expo Milano 2015 website. The website allowed for uploading pictures capturing “summer mood”, and offered prizes such as a trip to the Expo, a Vespa scooter, or Italian dinner. The targeted ads of PPC Google AdWords and the strong Facebook backing greatly contributed to the success of the promotion.
Channels
  • Online
    Promotion microsite, Google AdWords (PPC), Facebook (posts and ads)
Results
7,200 images uploaded.
Task
Drive sell-out.
Big Idea
The daily gift was eligible for participants (new mechanism on the market).
Solution
Eligible gift for the participating consumers. Adaptation of customer loyalty program mechanism (choose from a catalogue) to a consumer promotion.
Results
  • 20% oversales
  • 3.857.806 code submissions
  • 186.549 participants
Task
Promotional activity to increase sales.
Big Idea
Promotional activity with a strong image adapted to the brand, referring to the origin of the brand as Prague’s gold.
Solution
Creating a prize pyramid, whose each element is a 'gold treasure from Prague'. Sending codes online and via SMS, linked to the purchase of 4 products.
Results
  • 18 000 unique code submissions.
Task
Make attractive the usage of traditional postal services among youth target audience.
Challenge
In the era of e-messaging find reasons why traditional ways can be also relevant to send messages to the beloved person.
Solution
Futuristic message and visual solution to attract attention of youngsters.
Results
  • 17.000 participants
  • 9.500 code submissions
  • 6.300 new likes
Task
Rejuvenate the famous Hungarian beer brand, increase the consumption nationwide while making sure the brand is still attractive among core customers.
Challenge
The core consumers are 30+, and mainly from eastern part of Hungary.
Big Idea
Use Nagy Feró as a well-known and widely accepted opinion leader.
Solution
Create new subbrand – Borsodi Music Festival – by using music as a theme that can attract and activate youngsters nationwide.
Channels
  • Teaser
    BZF Talent search (4x Bp Event)
  • Atl
    TV, Radio commercial
  • Online
    Social video upload activation
  • Offline
    BZF Pesti Est Special Edition, Special Edition package design
  • Event
    Festival installation (Malátabár)
Results
Increased market share, improved image.
  • 100.000+ AV
  • 400 uploaded videos
  • 10.000 social votes
  • 8600 online/offline articles
Awards
  • Golden awards
    Hipnózis
    2011
  • Bronze awards
    Hipnózis
    2010
  • Special Prize
    Arany Lollipop
    2010
  • Short list
    Arany Penge
    2010
  • Short list
    Arany Lollipop
    2008
Task
First taste of the new Lipton Ice Tea Red should not be only a simple tasting but a strange and interesting experience.
Solution
The promotion's innovative content: unusual and noise making mechanism of product sample distribution. Promoters handed Lipton Ice Tea Red product knocking on windows upstairs in offices and student hostels.
Awards
  • Golden awards
    Arany Lollipop
    2006
Task
Bakony brand image enhancement, strengthen consumers' loyalty and generate additional sales by increasing purchase frequency and crossconsuming.
Solution
Promotion website, special product packaging. PR activity: Zséda (Hungarian celebrity) as the face of the promotion reminded to the importance of Nature protection and promotion activity. PR gift package in recycled paper bag.
Results
  • 10.465 participants
  • 10.225 website visitors
Task
Shooting 2 30-second TV commercials aimed to introduce a new product.
Challenge
Saturated market, strong media noise in the market of weight loss products.
Solution
Creating a TV spot where the “Lose weight easily and quickly” message can be effectively delivered by presenting and describing a situation which is familiar to the target group. Partner agency: Artportré
Task
Shooting online commercials promoting the use of OTP Smartbanking applications.
Challenge
Each application addresses a different target group, and therefore they require different solutions, avoiding the classical tutorial style.
Solution
Viral online video production, by creating target group relevant situations for each application and easy-to-understand message promoting the use of the applications.
Results
  • SmartBank: 160.000+ AV
  • SmartBroker: 156.000+ AV
  • OTPay: 115.000+ AV
Awards
  • Golden awards
    Mobile App of the Year
    2013
Task
Leverage that Vodafone is the main sponsor of Sziget Festival and boost sales of prepaid phones on the spot.
Solution
Mobile phones were nicely designed linked to different music styles. Make them visible with wearable devices (backpack), and use the theme connectivity to involve as many users as we could. Partner agency: Artportré
Channels
  • Teaser
    PR event
  • Online
  • Outdoor
  • Festival installation and sales points
Results
  • 17.000 sold mobile devices
  • 2.500 pre-registrations before event
  • 35.000 page views from more than 10 countries
Task
Repositioning the brand, the localisation and unique adaptation of the international brand strategy.
Big Idea
Creating a role model search programme with the involvement of 4 well-known Hungarian mentors.
Solution
During the campaign we chose recognised artists, athletes, etc. of outstanding performance. Beck’s supported the work of the first 3 candidates selected via public voting. The campaign mechanism was PR-oriented and supported the repositioning of the entire brand image. Partner agency: Artportré
Channels
  • Outdoor
    CLP
  • PR
  • Online
    videos
Results
  • Online and offline publicity on over 1 000 occasions