Pre-communication: personal invitation
To organise and implement a major B2B event in Budapest
To initiate communication with potential business partners in an informal manner
Unusual theme in an unusual venue: Immochan Cabaret in Gellért Spa: an evening in the colourful and magical world of circus, in an unusual location, with a unique atmosphere, within the framework of an exclusive reception, where every venue offered something unexpected.
To launch a nation-wide series of events, with a view to creating a tradition
To initiate communication with the staff working in the shops, and to enhance personal attachment and motivation in a basically passive environment
To develop a series of family days which offers entertainment for the staff and their families under the auspices of Immochan. A colourful series of events on five venues, with star guests, local catering specialities, culinary and children’s programmes.
- Pre-communication: personal invitation
The exclusive presence of and positive feedback from the 100-150 guests invited