Task
Build awareness and consideration and drive sell-out of Tchibo Exclusive premium coffee.
Challenge
The Tchibo family range is widely known and consumed in Hungary but the awareness of the premium Tchibo exclusive is still low.
Solution
Nationwide Consumer Promotion. Message: Make the morning more beautiful for a beloved person. Participants can send an Exclusive coffee as a gift to a chosen person.
Results
  • 20.000 participants
Task
Stay attractive and boost sales without lowering the price.
Challenge
Stand out on a market where discount premium beers are growing their share.
Big Idea
In-line with premium image of the brand the delivery of the gift was also exclusive. A playmate escorted the Volvo to the winner right after the lottery.
Solution
Equity building consumer activation.
Results
  • 175.000 participants
  • 18% sales growth
Awards
  • Short list
    Arany Lollipop
    2008