Task
Beck's Equalizer Space came into being as MTV Partyzone New Year's Eve sponsor settlement.
Challenge
Forming a special installation using Beck's new image elements. Selling point and continuously moving, dynamic sponsor appearance.
Solution
Speciality of this installation was Led strip curtain embedded into plexiwall and covered with black foil striped producing the equalizer motive. This king of special usage of LED strip curtain made new perspectives of branding.
Awards
  • Bronze awards
    Arany Lollipop
    2009
Task
Developing an outdoor market type activity for Auchan Korzó.
Big Idea
Primary producer and craft fair with a vintage atmosphere, organised as a road show, with an easily recognisable name and design elements.
Solution
Complex implementation: designing the image of the event, advertising and overall implementation.
Task
Build awareness and consideration and drive sell-out of Tchibo Exclusive premium coffee.
Challenge
The Tchibo family range is widely known and consumed in Hungary but the awareness of the premium Tchibo exclusive is still low.
Solution
Nationwide Consumer Promotion. Message: Make the morning more beautiful for a beloved person. Participants can send an Exclusive coffee as a gift to a chosen person.
Results
  • 20.000 participants
Challenge
Developing a system in which both the Hungarian and Slovenian sides make sense.
Solution
We have developed a Hungarian site which served the brief, and then through the same mechanism, the Slovenian equivalent of the site was also prepared by displaying the range of products offered in the country.
Channels
  • Online
    www.bonduelle.hu
  • Online
    www.bonduelle.si
Results
We have developed user-friendly, responsive websites for Bonduelle Central Europe.
Task
Promotional activity to increase sales.
Big Idea
Promotional activity with a strong image adapted to the brand, referring to the origin of the brand as Prague’s gold.
Solution
Creating a prize pyramid, whose each element is a 'gold treasure from Prague'. Sending codes online and via SMS, linked to the purchase of 4 products.
Results
  • 18 000 unique code submissions.
Task
Make consumers aware that Vodafone has the widest 3G coverage in Hungary.
Challenge
Reach wider target audience.
Big Idea
Soundmap creation with the involvement of young consumers thru 3G.
Solution
A project that anybody can join, seeking to collect sounds and noises from all around the country. The sounds were organised by an internationally recognised DJ, Yonderboi, who used them to create the Sound Map of Hungary. The campaign ended with a special, exclusive concert held at the church ruin of Zsámbék and supported by video mapping. Partner agencies: mito, PROUD, Team Red
Channels
  • Teaser
    PR event
  • TV ad
  • Online
    Upload videos, online mood videos.
  • Event
    with online streaming
  • Social video clip
Results
  • 100.000+ AV
  • 400 uploaded videos
Awards
  • Golden awards
    Midem Awards
    2013
  • Golden awards
    Hipnózis
    2013
  • Golden awards
    Arany Lollipop
    2013
  • Short list
    Tomorrow Awards
    2012
  • Bronze awards
    Arany Lollipop
    2012
Task
Rejuvenate the famous Hungarian beer brand, increase the consumption nationwide while making sure the brand is still attractive among core customers.
Challenge
The core consumers are 30+, and mainly from eastern part of Hungary.
Big Idea
Use Nagy Feró as a well-known and widely accepted opinion leader.
Solution
Create new subbrand – Borsodi Music Festival – by using music as a theme that can attract and activate youngsters nationwide.
Channels
  • Teaser
    BZF Talent search (4x Bp Event)
  • Atl
    TV, Radio commercial
  • Online
    Social video upload activation
  • Offline
    BZF Pesti Est Special Edition, Special Edition package design
  • Event
    Festival installation (Malátabár)
Results
Increased market share, improved image.
  • 100.000+ AV
  • 400 uploaded videos
  • 10.000 social votes
  • 8600 online/offline articles
Awards
  • Golden awards
    Hipnózis
    2011
  • Bronze awards
    Hipnózis
    2010
  • Special Prize
    Arany Lollipop
    2010
  • Short list
    Arany Penge
    2010
  • Short list
    Arany Lollipop
    2008
Task
Stay attractive and boost sales without lowering the price.
Challenge
Stand out on a market where discount premium beers are growing their share.
Big Idea
In-line with premium image of the brand the delivery of the gift was also exclusive. A playmate escorted the Volvo to the winner right after the lottery.
Solution
Equity building consumer activation.
Results
  • 175.000 participants
  • 18% sales growth
Awards
  • Short list
    Arany Lollipop
    2008
Task
To increase the number of reaches, talking about and new followers
Challenge
To activate existing users on the website.
Big Idea
An addictive mechanism that takes users back to their childhood. Everybody knows the battleship game, but no one has ever played it like on the Bonduelle Facebook page now!
Solution
Facebook application based on an old game mechanism: the classic Battleship game!
Task
Repositioning the brand, the localisation and unique adaptation of the international brand strategy.
Big Idea
Creating a role model search programme with the involvement of 4 well-known Hungarian mentors.
Solution
During the campaign we chose recognised artists, athletes, etc. of outstanding performance. Beck’s supported the work of the first 3 candidates selected via public voting. The campaign mechanism was PR-oriented and supported the repositioning of the entire brand image. Partner agency: Artportré
Channels
  • Outdoor
    CLP
  • PR
  • Online
    videos
Results
  • Online and offline publicity on over 1 000 occasions
Task
Drive sales thru nationwide consumer promotion use soccer as a theme.
Challenge
Mobilising the target audience of Borsodi (30+), lower income and usually are not frequenting festivals but rather consuming beer at the smaller drinking establishments.
Big Idea
As an extra activation fans were asked to send a video message to their favourite soccer team and the winner ones were shared on the ledscreen during the matches.
Solution
Consumer promotion supported by through the line campaign, develop promotional packaging, POS materials, 5sec tag.
Results
  • 40.000 code submissions
Awards
  • Silver awards
    Promotion of the Year
    2009
Task
First taste of the new Lipton Ice Tea Red should not be only a simple tasting but a strange and interesting experience.
Solution
The promotion's innovative content: unusual and noise making mechanism of product sample distribution. Promoters handed Lipton Ice Tea Red product knocking on windows upstairs in offices and student hostels.
Awards
  • Golden awards
    Arany Lollipop
    2006
Task
To develop a tablet game related to the hostess promotional prize game
Challenge
To promote the long drink based on the four Jim Beam flavours and to increase its sales through purchase-based promotion
Solution
Graphics displaying the 4 Jim Beam flavours, based on a ‘one-armed bandit’ mechanism
Channels
  • Offline
Task
Leverage that Vodafone is the main sponsor of Sziget Festival and boost sales of prepaid phones on the spot.
Solution
Mobile phones were nicely designed linked to different music styles. Make them visible with wearable devices (backpack), and use the theme connectivity to involve as many users as we could. Partner agency: Artportré
Channels
  • Teaser
    PR event
  • Online
  • Outdoor
  • Festival installation and sales points
Results
  • 17.000 sold mobile devices
  • 2.500 pre-registrations before event
  • 35.000 page views from more than 10 countries
Task
Bakony brand image enhancement, strengthen consumers' loyalty and generate additional sales by increasing purchase frequency and crossconsuming.
Solution
Promotion website, special product packaging. PR activity: Zséda (Hungarian celebrity) as the face of the promotion reminded to the importance of Nature protection and promotion activity. PR gift package in recycled paper bag.
Results
  • 10.465 participants
  • 10.225 website visitors
Task
Positioning Berentzen liqueur.
Big Idea
Berentzen is the official party drink.
Solution
A large-scale integrated campaign in which we create the official 'party anthem' in cooperation with 8 musicians of various target group relevance. The task is to capture and upload the best party moments. The best scenes will be included in the Berentzen All Stars - Party time video clip shown on Viva TV, and will also be awarded with festival tickets and product packages.
Task
Promotion linked to a product purchase, with daily prizes.
Results
  • 97.269 code submissions
Task
Creating a festival installation adapted to the services of E.ON.
Solution
Circuit design inspired festival installation, where the visitors generate the electricity used to operate social functions.
Awards
  • Golden awards
    Arany Lollipop
    2013