Beck's Equalizer Space came into being as MTV Partyzone New Year's Eve sponsor settlement.
Forming a special installation using Beck's new image elements.
Selling point and continuously moving, dynamic sponsor appearance.
Speciality of this installation was Led strip curtain embedded into plexiwall and covered with black foil striped producing the equalizer motive. This king of special usage of LED strip curtain made new perspectives of branding.
Developing a system in which both the Hungarian and Slovenian sides make sense.
We have developed a Hungarian site which served the brief, and then through the same mechanism, the Slovenian equivalent of the site was also prepared by displaying the range of products offered in the country.
We have developed user-friendly, responsive websites for Bonduelle Central Europe.
Make consumers aware that Vodafone has the widest 3G coverage in Hungary.
Reach wider target audience.
Soundmap creation with the involvement of young consumers thru 3G.
A project that anybody can join, seeking to collect sounds and noises from all around the country. The sounds were organised by an internationally recognised DJ, Yonderboi, who used them to create the Sound Map of Hungary. The campaign ended with a special, exclusive concert held at the church ruin of Zsámbék and supported by video mapping.
Partner agencies: mito, PROUD, Team Red
Repositioning the brand, the localisation and unique adaptation of the international brand strategy.
Creating a role model search programme with the involvement of 4 well-known Hungarian mentors.
During the campaign we chose recognised artists, athletes, etc. of outstanding performance. Beck’s supported the work of the first 3 candidates selected via public voting. The campaign mechanism was PR-oriented and supported the repositioning of the entire brand image.
Partner agency: Artportré
Online and offline publicity on over 1 000 occasions
First taste of the new Lipton Ice Tea Red should not be only a simple tasting but a strange and interesting experience.
The promotion's innovative content: unusual and noise making mechanism of product sample distribution. Promoters handed Lipton Ice Tea Red product knocking on windows upstairs in offices and student hostels.
Leverage that Vodafone is the main sponsor of Sziget Festival and boost sales of prepaid phones on the spot.
Mobile phones were nicely designed linked to different music styles. Make them visible with wearable devices (backpack), and use the theme connectivity to involve as many users as we could.
Partner agency: Artportré
Bakony brand image enhancement, strengthen consumers' loyalty and generate additional sales by increasing purchase frequency and crossconsuming.
Promotion website, special product packaging. PR activity: Zséda (Hungarian celebrity) as the face of the promotion reminded to the importance of Nature protection and promotion activity. PR gift package in recycled paper bag.
A large-scale integrated campaign in which we create the official 'party anthem' in cooperation with 8 musicians of various target group relevance.
The task is to capture and upload the best party moments. The best scenes will be included in the Berentzen All Stars - Party time video clip shown on Viva TV, and will also be awarded with festival tickets and product packages.