Task
Bakony brand image enhancement, strengthen consumers' loyalty and generate additional sales by increasing purchase frequency and crossconsuming.
Solution
Promotion website, special product packaging. PR activity: Zséda (Hungarian celebrity) as the face of the promotion reminded to the importance of Nature protection and promotion activity. PR gift package in recycled paper bag.
Results
  • 10.465 participants
  • 10.225 website visitors
Task
Drive sales thru nationwide consumer promotion use soccer as a theme.
Challenge
Mobilising the target audience of Borsodi (30+), lower income and usually are not frequenting festivals but rather consuming beer at the smaller drinking establishments.
Big Idea
As an extra activation fans were asked to send a video message to their favourite soccer team and the winner ones were shared on the ledscreen during the matches.
Solution
Consumer promotion supported by through the line campaign, develop promotional packaging, POS materials, 5sec tag.
Results
  • 40.000 code submissions
Awards
  • Silver awards
    Promotion of the Year
    2009