Task
Reaching women working and studying in STEM (science, technology, engeineering, and mathematics) field Supporting GE Digital’s long-term recruitment goals #DigitalCocktail2017 Meetup promotion
Challenge
Raising awareness on sexism in tech industry Building brand awareness of GE Digital as a new GE business
Channels
  • HWSW
  • WMN
  • Social presence
  • www.nokazinformatikaban.hu
Results
Generating active interest among target audience by creating compelling story platform Producing in the Hungarian media landscape absolutely unique multimedia long form article (www.nokazinformatikaban.hu) Bringing together media brands and GE Digital by media partnerships with HWSW, WMN, and NATE. Maximizing payed and earned social appearances by following 
up the story life-cycle