Task
Drive sell-out.
Big Idea
The daily gift was eligible for participants (new mechanism on the market).
Solution
Eligible gift for the participating consumers. Adaptation of customer loyalty program mechanism (choose from a catalogue) to a consumer promotion.
Results
  • 20% oversales
  • 3.857.806 code submissions
  • 186.549 participants
Task
Stay attractive and boost sales without lowering the price.
Challenge
Stand out on a market where discount premium beers are growing their share.
Big Idea
In-line with premium image of the brand the delivery of the gift was also exclusive. A playmate escorted the Volvo to the winner right after the lottery.
Solution
Equity building consumer activation.
Results
  • 175.000 participants
  • 18% sales growth
Awards
  • Short list
    Arany Lollipop
    2008
Task
Leverage that Vodafone is the main sponsor of Sziget Festival and boost sales of prepaid phones on the spot.
Solution
Mobile phones were nicely designed linked to different music styles. Make them visible with wearable devices (backpack), and use the theme connectivity to involve as many users as we could. Partner agency: Artportré
Channels
  • Teaser
    PR event
  • Online
  • Outdoor
  • Festival installation and sales points
Results
  • 17.000 sold mobile devices
  • 2.500 pre-registrations before event
  • 35.000 page views from more than 10 countries