Task
Sales boosting promotion campaign at MOL petrol stations. The customers can get high quality Leifheit cleaning systems for discount prices.
Challenge
Finding the creative way to inform customers about spring-cleaning promotional campaign.
Big Idea
Our promotion featured unconventional, funny, eye-catching key visuals and an inviting message to highlight the discount opportunity.
Channels
  • Festival installation and sales points
Task
Postpaid, Post-Purchase AP Uploader Campaign, whereby daily / weekly / main prize winnings will be awarded to customers.
Challenge
Organize a great promotion along with returning players. Creating a long-term concept that can be applied for up to 2-3 years on the platform created for this purpose.
Big Idea
Organizing a prize game based on an awareness-raising message that is also related to the Baba's main message from the ideological point of view and the prize-giving items: the pampering moments we are dedicated to and which are maintained by BABA.
Channels
  • Online
    (microsite, social media)
  • Offline
    (POS, display)
Task
Incite shopping awareness in the stores on Korzó. Segmented local activity, the communication covers Budapest.
Challenge
Brand image building and sales motivation raising in the youngest target audience.
Big Idea
Promotion with minimal purchase limit, at the trendiest spot in Budapest, with a private party connected to the coolest party series in town.
Channels
  • Online
    (Adwords, Facebook, eDM)
  • Festival installation and sales points
Task
A competition in support of the promotion campaign for Expo Milano.
Solution
The promotion of the Milan World Fair was carried out, among others, via the Expo Milano 2015 website. The website allowed for uploading pictures capturing “summer mood”, and offered prizes such as a trip to the Expo, a Vespa scooter, or Italian dinner. The targeted ads of PPC Google AdWords and the strong Facebook backing greatly contributed to the success of the promotion.
Channels
  • Online
    Promotion microsite, Google AdWords (PPC), Facebook (posts and ads)
Results
7,200 images uploaded.