Task
A competition in support of the promotion campaign for Expo Milano.
Solution
The promotion of the Milan World Fair was carried out, among others, via the Expo Milano 2015 website. The website allowed for uploading pictures capturing “summer mood”, and offered prizes such as a trip to the Expo, a Vespa scooter, or Italian dinner. The targeted ads of PPC Google AdWords and the strong Facebook backing greatly contributed to the success of the promotion.
Channels
  • Online
    Promotion microsite, Google AdWords (PPC), Facebook (posts and ads)
Results
7,200 images uploaded.