Task
Make attractive the usage of traditional postal services among youth target audience.
Challenge
In the era of e-messaging find reasons why traditional ways can be also relevant to send messages to the beloved person.
Solution
Futuristic message and visual solution to attract attention of youngsters.
Results
  • 17.000 participants
  • 9.500 code submissions
  • 6.300 new likes
Task
Repositioning the brand, the localisation and unique adaptation of the international brand strategy.
Big Idea
Creating a role model search programme with the involvement of 4 well-known Hungarian mentors.
Solution
During the campaign we chose recognised artists, athletes, etc. of outstanding performance. Beck’s supported the work of the first 3 candidates selected via public voting. The campaign mechanism was PR-oriented and supported the repositioning of the entire brand image. Partner agency: Artportré
Channels
  • Outdoor
    CLP
  • PR
  • Online
    videos
Results
  • Online and offline publicity on over 1 000 occasions