Task
Make consumers aware that Vodafone has the widest 3G coverage in Hungary.
Challenge
Reach wider target audience.
Big Idea
Soundmap creation with the involvement of young consumers thru 3G.
Solution
A project that anybody can join, seeking to collect sounds and noises from all around the country. The sounds were organised by an internationally recognised DJ, Yonderboi, who used them to create the Sound Map of Hungary. The campaign ended with a special, exclusive concert held at the church ruin of Zsámbék and supported by video mapping. Partner agencies: mito, PROUD, Team Red
Channels
  • Teaser
    PR event
  • TV ad
  • Online
    Upload videos, online mood videos.
  • Event
    with online streaming
  • Social video clip
Results
  • 100.000+ AV
  • 400 uploaded videos
Awards
  • Golden awards
    Midem Awards
    2013
  • Golden awards
    Hipnózis
    2013
  • Golden awards
    Arany Lollipop
    2013
  • Short list
    Tomorrow Awards
    2012
  • Bronze awards
    Arany Lollipop
    2012
Task
Rejuvenate the famous Hungarian beer brand, increase the consumption nationwide while making sure the brand is still attractive among core customers.
Challenge
The core consumers are 30+, and mainly from eastern part of Hungary.
Big Idea
Use Nagy Feró as a well-known and widely accepted opinion leader.
Solution
Create new subbrand – Borsodi Music Festival – by using music as a theme that can attract and activate youngsters nationwide.
Channels
  • Teaser
    BZF Talent search (4x Bp Event)
  • Atl
    TV, Radio commercial
  • Online
    Social video upload activation
  • Offline
    BZF Pesti Est Special Edition, Special Edition package design
  • Event
    Festival installation (Malátabár)
Results
Increased market share, improved image.
  • 100.000+ AV
  • 400 uploaded videos
  • 10.000 social votes
  • 8600 online/offline articles
Awards
  • Golden awards
    Hipnózis
    2011
  • Bronze awards
    Hipnózis
    2010
  • Special Prize
    Arany Lollipop
    2010
  • Short list
    Arany Penge
    2010
  • Short list
    Arany Lollipop
    2008