Task
Beck's Equalizer Space came into being as MTV Partyzone New Year's Eve sponsor settlement.
Challenge
Forming a special installation using Beck's new image elements. Selling point and continuously moving, dynamic sponsor appearance.
Solution
Speciality of this installation was Led strip curtain embedded into plexiwall and covered with black foil striped producing the equalizer motive. This king of special usage of LED strip curtain made new perspectives of branding.
Awards
  • Bronze awards
    Arany Lollipop
    2009
Task
Developing an outdoor market type activity for Auchan Korzó.
Big Idea
Primary producer and craft fair with a vintage atmosphere, organised as a road show, with an easily recognisable name and design elements.
Solution
Complex implementation: designing the image of the event, advertising and overall implementation.
Task
Drive sell-out.
Big Idea
The daily gift was eligible for participants (new mechanism on the market).
Solution
Eligible gift for the participating consumers. Adaptation of customer loyalty program mechanism (choose from a catalogue) to a consumer promotion.
Results
  • 20% oversales
  • 3.857.806 code submissions
  • 186.549 participants
Task
Promotional activity to increase sales.
Big Idea
Promotional activity with a strong image adapted to the brand, referring to the origin of the brand as Prague’s gold.
Solution
Creating a prize pyramid, whose each element is a 'gold treasure from Prague'. Sending codes online and via SMS, linked to the purchase of 4 products.
Results
  • 18 000 unique code submissions.
Task
Stay attractive and boost sales without lowering the price.
Challenge
Stand out on a market where discount premium beers are growing their share.
Big Idea
In-line with premium image of the brand the delivery of the gift was also exclusive. A playmate escorted the Volvo to the winner right after the lottery.
Solution
Equity building consumer activation.
Results
  • 175.000 participants
  • 18% sales growth
Awards
  • Short list
    Arany Lollipop
    2008
Task
Drive sales thru nationwide consumer promotion use soccer as a theme.
Challenge
Mobilising the target audience of Borsodi (30+), lower income and usually are not frequenting festivals but rather consuming beer at the smaller drinking establishments.
Big Idea
As an extra activation fans were asked to send a video message to their favourite soccer team and the winner ones were shared on the ledscreen during the matches.
Solution
Consumer promotion supported by through the line campaign, develop promotional packaging, POS materials, 5sec tag.
Results
  • 40.000 code submissions
Awards
  • Silver awards
    Promotion of the Year
    2009
Task
First taste of the new Lipton Ice Tea Red should not be only a simple tasting but a strange and interesting experience.
Solution
The promotion's innovative content: unusual and noise making mechanism of product sample distribution. Promoters handed Lipton Ice Tea Red product knocking on windows upstairs in offices and student hostels.
Awards
  • Golden awards
    Arany Lollipop
    2006
Task
Reposition of the Cibezz+ brand.
Big Idea
Create a social buying site for youngsters.
Solution
Offer financial advantage for CIB card owners when buying special tickets (event, festival, movie, theatre) on a dedicated site.
Results
  • 5.000 new card holders
Task
Leverage that Vodafone is the main sponsor of Sziget Festival and boost sales of prepaid phones on the spot.
Solution
Mobile phones were nicely designed linked to different music styles. Make them visible with wearable devices (backpack), and use the theme connectivity to involve as many users as we could. Partner agency: Artportré
Channels
  • Teaser
    PR event
  • Online
  • Outdoor
  • Festival installation and sales points
Results
  • 17.000 sold mobile devices
  • 2.500 pre-registrations before event
  • 35.000 page views from more than 10 countries
Task
Bakony brand image enhancement, strengthen consumers' loyalty and generate additional sales by increasing purchase frequency and crossconsuming.
Solution
Promotion website, special product packaging. PR activity: Zséda (Hungarian celebrity) as the face of the promotion reminded to the importance of Nature protection and promotion activity. PR gift package in recycled paper bag.
Results
  • 10.465 participants
  • 10.225 website visitors
Task
Positioning Berentzen liqueur.
Big Idea
Berentzen is the official party drink.
Solution
A large-scale integrated campaign in which we create the official 'party anthem' in cooperation with 8 musicians of various target group relevance. The task is to capture and upload the best party moments. The best scenes will be included in the Berentzen All Stars - Party time video clip shown on Viva TV, and will also be awarded with festival tickets and product packages.
Task
Promotion linked to a product purchase, with daily prizes.
Results
  • 97.269 code submissions
Task
Creating a festival installation adapted to the services of E.ON.
Solution
Circuit design inspired festival installation, where the visitors generate the electricity used to operate social functions.
Awards
  • Golden awards
    Arany Lollipop
    2013