Task
Drive sell-out.
Big Idea
The daily gift was eligible for participants (new mechanism on the market).
Solution
Eligible gift for the participating consumers. Adaptation of customer loyalty program mechanism (choose from a catalogue) to a consumer promotion.
Results
  • 20% oversales
  • 3.857.806 code submissions
  • 186.549 participants
Task
Shooting online commercials promoting the use of OTP Smartbanking applications.
Challenge
Each application addresses a different target group, and therefore they require different solutions, avoiding the classical tutorial style.
Solution
Viral online video production, by creating target group relevant situations for each application and easy-to-understand message promoting the use of the applications.
Results
  • SmartBank: 160.000+ AV
  • SmartBroker: 156.000+ AV
  • OTPay: 115.000+ AV
Awards
  • Golden awards
    Mobile App of the Year
    2013
Task
Shooting 2 30-second TV commercials aimed to introduce a new product.
Challenge
Saturated market, strong media noise in the market of weight loss products.
Solution
Creating a TV spot where the “Lose weight easily and quickly” message can be effectively delivered by presenting and describing a situation which is familiar to the target group. Partner agency: Artportré
Task
Leverage that Vodafone is the main sponsor of Sziget Festival and boost sales of prepaid phones on the spot.
Solution
Mobile phones were nicely designed linked to different music styles. Make them visible with wearable devices (backpack), and use the theme connectivity to involve as many users as we could. Partner agency: Artportré
Channels
  • Teaser
    PR event
  • Online
  • Outdoor
  • Festival installation and sales points
Results
  • 17.000 sold mobile devices
  • 2.500 pre-registrations before event
  • 35.000 page views from more than 10 countries
Task
Positioning Berentzen liqueur.
Big Idea
Berentzen is the official party drink.
Solution
A large-scale integrated campaign in which we create the official 'party anthem' in cooperation with 8 musicians of various target group relevance. The task is to capture and upload the best party moments. The best scenes will be included in the Berentzen All Stars - Party time video clip shown on Viva TV, and will also be awarded with festival tickets and product packages.