Task
Incite shopping awareness in the stores on Korzó. Segmented local activity, the communication covers Budapest.
Challenge
Brand image building and sales motivation raising in the youngest target audience.
Big Idea
Promotion with minimal purchase limit, at the trendiest spot in Budapest, with a private party connected to the coolest party series in town.
Channels
  • Online
    (Adwords, Facebook, eDM)
  • Festival installation and sales points
Task
Postpaid, Post-Purchase AP Uploader Campaign, whereby daily / weekly / main prize winnings will be awarded to customers.
Challenge
Organize a great promotion along with returning players. Creating a long-term concept that can be applied for up to 2-3 years on the platform created for this purpose.
Big Idea
Organizing a prize game based on an awareness-raising message that is also related to the Baba's main message from the ideological point of view and the prize-giving items: the pampering moments we are dedicated to and which are maintained by BABA.
Channels
  • Online
    (microsite, social media)
  • Offline
    (POS, display)
Task
Renew the identity of the AQVA Lounge Bar in Hotel Marriott Budapest with logical and content solutions similar to Peppers! restaurant. The goal for the sleek, modern and elegant identity of AQVA and the matching website to convey the spirit of the place: “AQVA Lounge Bar is a worthy venue of Budapest social life”.