Reposition Borsodi and create a communication platform determining the following years in the scope of a 360 degree communication campaign.
Create a more distinctive, marked and unique communication campaign for Borsodi compared to previous years that can be utilised in the long run, with a style and message in sharp contrast to competitors' communication.
Recognise and honour men's hard work, and provide a perfect “partner” for unwinding at the end of the day and relax after work that allows our heroes to taste the frothy side of life.
Create a manly, rough and distinctive campaign with a personal touch, and show the appreciation of labour through faces who become the authentic representatives of the brand and the target group this way. Narration is developed in the first person plural to make Borsodi effectively part of its target group through the personal tone.