Task
Promoting corporate health insurance as an important Employer Branding tool.
Challenge
To convince SME decision-makers in an online campaign with rational arguments in the cross-fire of changing cafeteria systems and labor shortages.
Big Idea
Recruitment of the future is retention! How much does a new employee cost us and what is the cost of health as a private person and as an employer?
Solution
We present health as motivation and retention in a professional and interactive fact-finding native article on the HR Portal website.
Channels
  • Online
    Nativ PR article @HR portal
  • Online
    Banner
  • Online
    Facebook Ad
  • Online
    LinkedIn Ad
Result