Successful product design / product launch
Markets of yogurt and kefir become more and more saturated so artisanal products ‘considered as healthier’ and dairy specialities play a key role in reaching consumers.
Target group: Young adults, 16-45 yrs women and men
To build a modern innovative brand personality, to strengthen Mizo’s position, to reach a growth in market share in the product category. Moreover, to increase brand awareness, to promote trials, to show a positive image transfer between the new product family and the existing brand.
Eye-catching design following actual trends, unique visual sign and product naming based on a pun.