Kleber
Task
New communication strategy and creative concept for all European regions
Challenge
To create a communication platform in a less exciting market, that grabs attention and changes the preconception about all season tyres, furthermore it works in all European regions regarding the cultural characteristics and differences.
Big Idea
A switch in the consumer’s mind
Channels
  • Online
    Internal communication
  • Offline
    Tools/surfaces
Result
Every single piece of creative material works as a switch both visually and copy-wise to lit up consumer’s mind: making them think and changing their attitude about a given topic.