Raise brand awareness and make a growth in sales in the summer season.
In the summer season the competition in communication is very sharp. It’s hard to be noticed because there’s too many prize games and promotions during the main season of cold beverages.
A humorous summer prize game and promotion which reflects to the “wonderful” original and bohemian visual world of the Somersby brand. In the game, users could win leisure time prizes that are perfect for summer adventures.
Though we used the classical AP-code based promotional mechanism, we made the experience memorable by funny characters, like an alpaca, and also created festival- and party-compatible communicational elements like temporal designer tatoos.
Launch of two new Bonduelle products – vegetable
mixes for cream soup – to be launched in autumn
2017 with promotion support.
Announcement of an online consumer competition in the scope of the “Nagy Levesválasztó” campaign with Zé Fördős as head of the jury to provide the professional background and enhance the promotion. Consumers who uploaded their own soup recipes with a photo to the levesvalaszto. bonduelle.hu microsite were eligible for Electrolux and Bonduelle prizes.
Postpaid, Post-Purchase AP Uploader Campaign, whereby daily / weekly / main prize winnings will be awarded to customers.
Organize a great promotion along with returning players. Creating a long-term concept that can be applied for up to 2-3 years on the platform created for this purpose.
Organizing a prize game based on an awareness-raising message that is also related to the Baba's main message from the ideological point of view and the prize-giving items: the pampering moments we are dedicated to and which are maintained by BABA.
A competition in support of the promotion campaign for Expo Milano.
The promotion of the Milan World Fair was carried out, among others, via the Expo Milano 2015 website. The website allowed for uploading pictures capturing “summer mood”, and offered prizes such as a trip to the Expo, a Vespa scooter, or Italian dinner. The targeted ads of PPC Google AdWords and the strong Facebook backing greatly contributed to the success of the promotion.
Promotion microsite, Google AdWords (PPC), Facebook (posts and ads)
Office inauguration event organised when our agency moved to another location.
Unusual invitation: paintmask sent with the microsite's address.
Microsite: contained the invitation form's text and an appetising short video about the party, then in the second phase: video and photo gallery.
Special on-site activity: guests can decorate and paint UP office walls. Easy to wash up from clothes and skin, hair colours were used.
First taste of the new Lipton Ice Tea Red should not be only a simple tasting but a strange and interesting experience.
The promotion's innovative content: unusual and noise making mechanism of product sample distribution. Promoters handed Lipton Ice Tea Red product knocking on windows upstairs in offices and student hostels.
Bakony brand image enhancement, strengthen consumers' loyalty and generate additional sales by increasing purchase frequency and crossconsuming.
Promotion website, special product packaging. PR activity: Zséda (Hungarian celebrity) as the face of the promotion reminded to the importance of Nature protection and promotion activity. PR gift package in recycled paper bag.