Task
Strengthen the position of the Staropramen brand in a campaign stretching the whole year.
Challenge
Associate and appropriate position the beer brand with the related concepts, events and channels. Brand building and image transfer.
Solution
We selected gastronomy of all the internationally set lines to communicate Staropramen in Hungary, which takes the beer brand to a unique position spearheading Hungarian street food trends and gastronomy revolution. We created the BTL-based Staropramen Ízművek campaign with the following pillars: ÍZMŰVES ESTÉK – Secret meals at confidential locations with for a limited number of guests FOODTRUCK – Staropramen Foodtruck to appear at all main gastronomy festivals with own recipes and dishes ONLINE WEBVIDEO SERIES – Recipes, event reports
Channels
  • Online
  • Social video clip
  • Event
Result