Task
Leverage that Vodafone is the main sponsor of Sziget Festival and boost sales of prepaid phones on the spot.
Challenge
Solution
Mobile phones were nicely designed linked to different music styles. Make them visible with wearable devices (backpack), and use the theme connectivity to involve as many users as we could. Partner agency: Artportré
Channels
  • Teaser
    PR event
  • Online
  • Outdoor
  • Festival installation and sales points
Result
  • 17.000 sold mobile devices
  • 2.500 pre-registrations before event
  • 35.000 page views from more than 10 countries