Develop a consistent interface to connect the offline and online activities of various promotion campaigns, display statistical data in real time.
PromoLab is a product developed specifically to serve competitions suitable for all promotion mechanisms available in the market. It is a simply scalable system that can run an unlimited number of promotions in parallel. Clients use their own campaign monitoring interface to follow real time statistics available on the visitor page and competitor page in all campaign phases.
The system also sends report of the results on predefined dates.
The goal was to present an interactive story that demonstrates each step of the organisation and IT background of PromoLab including the support of these areas from the first brainstorming session through creative design, comprehensive project management, extensive statistics and logistics structure to the closing presentation.