Beck's Equalizer Space came into being as MTV Partyzone New Year's Eve sponsor settlement.
Forming a special installation using Beck's new image elements.
Selling point and continuously moving, dynamic sponsor appearance.
Speciality of this installation was Led strip curtain embedded into plexiwall and covered with black foil striped producing the equalizer motive. This king of special usage of LED strip curtain made new perspectives of branding.
First taste of the new Lipton Ice Tea Red should not be only a simple tasting but a strange and interesting experience.
The promotion's innovative content: unusual and noise making mechanism of product sample distribution. Promoters handed Lipton Ice Tea Red product knocking on windows upstairs in offices and student hostels.
Bakony brand image enhancement, strengthen consumers' loyalty and generate additional sales by increasing purchase frequency and crossconsuming.
Promotion website, special product packaging. PR activity: Zséda (Hungarian celebrity) as the face of the promotion reminded to the importance of Nature protection and promotion activity. PR gift package in recycled paper bag.
Leverage that Vodafone is the main sponsor of Sziget Festival and boost sales of prepaid phones on the spot.
Mobile phones were nicely designed linked to different music styles. Make them visible with wearable devices (backpack), and use the theme connectivity to involve as many users as we could.
Partner agency: Artportré